Reimagining a future rooted in belonging

I partner with leaders working at the intersection of arts, culture, and equity to create social change through the power of community building, storytelling, and strategic research. 

Ayllu Collab

Offerings

Together we will craft an intentional partnership based on your unique goals and needs. I offer tailored solutions rooted in the following key areas of expertise.

  • Sustainable social change happens when those with lived experience lead the way. 

    We partner together to design and implement new programmatic initiatives rooted in community leadership. Through deep listening, relationship building, and engagement strategies I build connections with key stakeholders and community members to create bridges that bring to life collaborative and creative initiatives.  

    I’m at my best listening to what is important to those closest to the issue, being a connector, and structuring programs that place community power and co-leadership at the forefront. 

    This work includes:

    • Stakeholder interviews 

    • Community needs assessment 

    • Community-led programmatic planning and strategy  

    • Group and network facilitation


  • Our stories shape futures. 

    Your unique voice and language is the vehicle to connect with your intended community or audience. Together we develop new messaging strategies that are authentic, timely, and aligned with your programmatic goals and shift narratives rooted in inclusion and belonging.  

    Whether that is launching a new campaign, redefining organizational identity, or creating reports or toolkits for key gatherings, I drive inclusive and ethical messaging that enact social change. 

    This work includes:

    • Communications strategy planning and implementation 

    • Narrative change 

    • Digital strategy

    • Advocacy campaign design

    • Story bank curation 

  • Critical thinking cultivates an inclusive and joyful society. 

    Whether it's bringing a new initiative to life, relaunching a program, or planning for an evaluation report, strategic research is at the forefront of making informed decisions and fomenting sustainable growth.  

    This work includes:

    • Landscape analysis

    • Qualitative data analysis 

    • Monitoring and evaluation

    • Summary reports and briefs

Ayllu (pronounced “I” + “you”) means “community” in Quechua. Rooted in Andean tradition, Ayllus embody collective care, solidarity, and shared responsibility.

A smiling woman with dark wavy hair standing in front of a purple wall with black flower and leaf murals.

Qué lindo verte!

I’m Mariana Araujo Herrera an interdisciplinary strategist working at the intersection of storytelling, creativity and community to advance an inclusive and just society. 

About me